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SeeFood Lands Worldwide Distribution Deals in Cannes

Golden Network Asia has signed multiple distribution deals for the Malaysian animated feature SeeFood during its outing at the Marche du Film in Cannes.

ADVERTISEMENT The deals are worth more than $2 million. Among those to have signed on for the movie are Select Media Holdings for India, China Lion (Beijing) Cultural Media and Beijing Bona Film & Television Culture co. for China, Ciptu Mutu Entertainment for Indonesia, K& Entertainment for South Korea, Wild Side for France, Splendid for Germany, Duka Film for Turkey, California Filmes for Latin America, Luxor for Russia and former CIS regions, Kino Swiat of Poland and MT Entertainment of Indonesia. Golden Network is in discussions with a number of other distributors and expects to secure more deals later this week.

SeeFood is supported partially by Malaysia's Ministry of Science, Technology and Innovation and Multimedia Development Corporation (MDeC). The animated feature film is co-produced by Silver Ant (Malaysia) and Al Jazeera Children's Channel (JCC). It marks JCC's second major co-production with Malaysia, after its co-production with Malaysian Government-owned MDeC on Saladin: An Animated Series. SeeFood was officially launched at MIPTV.

Carrie Wong, the managing director of Golden Network Asia, said: "This is my first time distributing Malaysian contents and I was impressed by the refreshing, novel and high quality animations that were produced by Malaysian talents. In the near future, I would be honored to represent many more Malaysian programs, both animation and live action contents, as it has proven that Malaysian contents are acceptable worldwide."

Mahyidin Mustakim, the director-general of FINAS, added: "Over the past three to four years, Malaysia has successfully made its name for its world-class animated TV series such as Bola Kampung, Supa Strikas, Mustang Mama, Flea-Bitten, Upin & Ipin, Boo & Me, just to name a few, and now the Malaysians can proudly say that we are also starting to be successful in animated features."

Adam Ham, the executive director of Global Creative & Media Agency (GCMA), the agency appointed by the Malaysian government to create marketing campaigns for the Malaysian Creative Content Market Access Trade Mission programs worldwide, added: "As a result of this, I am pleased that Malaysia has reached yet another milestone for its Creative Content Industry, where SeeFood managed to penetrate so far 50 percent of the world population and we now hope that this will open the international market for other Malaysian animation producers with quality Malaysian contents."

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